Liv Morgan says she has creative liberty in WWE since 2024. Liv Morgan: “Am I actively writing the show? No. But like, do I have creative liberties? Yes.

Since 2024, Liv Morgan has been operating with a new level of confidence—and according to her, a new level of creative freedom inside WWE.
In a recent statement, Morgan addressed the ongoing conversation about how much input WWE Superstars truly have over their characters and storylines. “Am I actively writing the show? No,” she clarified. “But like, do I have creative liberties? Yes.” That simple but powerful quote speaks volumes about her current standing within the company.
For years, fans have debated how much control performers have in WWE’s creative process. While the company operates with a structured writing team, certain stars—especially those who consistently deliver in the ring and connect with audiences—earn the trust to shape elements of their presentation. Since 2024, Liv Morgan appears to be one of those trusted names.
Her character evolution over the past year reflects that freedom. Morgan has showcased a more layered personality, blending unpredictability with emotional intensity. Whether she’s involved in championship pursuits, heated rivalries, or dramatic backstage segments, there’s been a noticeable authenticity in her performances. That authenticity likely stems from having a voice in how her character is portrayed.
Creative liberty doesn’t mean full control over match outcomes or major storyline arcs. Instead, it often means having input on promos, character motivations, gear, presentation, and the overall direction of how a Superstar is perceived on television. For Liv, that input has translated into some of her most compelling work to date.
Her journey in WWE has never been conventional. From being part of a faction to carving out her own identity as a singles competitor, Morgan has consistently reinvented herself. Gaining creative flexibility signals that WWE management recognizes her value—not just as an in-ring performer, but as a storyteller.
Fans have responded positively to this era of Liv Morgan. Social media engagement, crowd reactions, and storyline investment all suggest that her current run feels more organic and personal. When a performer feels ownership over their character, that passion becomes visible—and audiences notice.
As WWE continues evolving in 2026, giving talent creative input appears to be an important ingredient in maintaining authenticity. For Liv Morgan, having creative liberties—even if she’s not “writing the show”—marks a significant milestone in her career.
It’s not about controlling everything. It’s about having a voice. And right now, Liv Morgan’s voice is being heard loud and clear.